Mort Westman has more than 35 years of experience in the development and commercialization of cosmetic products. Serving in positions varying from cosmetic chemist to Vice-president R&D and corporate officer, he has been responsible for numerous successful consumer and salon brands. A highly regarded cosmetic chemist, Mort honed his skills at the bench, where he first gained an appreciation for the functional and aesthetic characteristics of the broad spectrum of cosmetic products. Of perhaps greater importance, he also gained an understanding of the needs and expectations of the cosmetic consumer and developed an enduring appreciation for creative and compelling promotional copy.
Throughout his career-long immersion in cosmetic product development, Mort has been responsible for a number of significant research efforts involving outstanding scientists and highly sophisticated technologies. In addition to resulting in a number of U.S. patents, these efforts have broadened the scope of his knowledge and provided him with unique insights into the response of hair and skin to cosmetic treatments.
As cosmetic chemist, manager and executive, Mort has been an integral part of teams that have brought virtually every form of hair- and skincare product to market. As research scientist, he has joined dedicated professionals in basic investigations into the impact of functional ingredients on skin and hair. As a marketer, he has gained an understanding of consumer requirements and an enduring appreciation for well crafted marketing and advertising copy. These experiences have provided him with the comprehensive understanding that has been integrated into all services provided by cosmetictranslation.com where there is an enduring appreciation for the art, science and marketing of cosmetics.
COMPANY HISTORY
During his career in product development, Mort Westman gained an understanding of consumer needs, behavior and expectations as well as an enduring appreciation for well-written marketing and advertising copy – the language of cosmetics. This appreciation led Mort to recognize the need for improved foreign-language translation of cosmetic copy. While responsible for the globalization of a number of important cosmetic products, he found that too often the style, spirit and feeling of the original text were literally lost in translation. Whether due to lack of familiarity with product performance or consumer usage or insensitivity to the original marketing flair, too often, Mort felt, translators failed to capture the language of cosmetics.
In response, in the fall of 2000, Mort recruited a core of skilled professionals with experience in the translation of cosmetic copy, a flair for creative composition and an uncompromising zeal for excellence. Together with these professionals, Mort formed cosmetictranslation.com, the first translation service exclusively dedicated to the cosmetics and toiletries industry, the first translation service that speaks the language of cosmetics. Continuing to maintain its focus, cosmetictranslation.com remains the world’s only translation service that will accept only cosmetic assignments. Continuing to maintain its focus, cosmetictranslation.com has become the preferred translation service of demanding cosmetic marketers.
